Agenda Setting

How do governments decide what issues to work on? Why are some issues given priority over others? The excerpt below should give a comprehensive overview on agenda setting in public policy making.


How are governmental agendas set? Our answer has concentrated on three explanations: problems, politics, and visible participants.

Problems

Why do some problems come to occupy the attention of governmental officials more than other problems? The answer lies both in the means by which those officials learn about conditions and in the ways in which conditions become defined as problems. As to means, we have discussed indicators, focusing events and feedback. Sometimes, a more or less systematic indicator simply shows that there is a condition out there. Indicators are used to assess the magnitude of the condition (e.g., the incidence of a disease or the cost of a program), and to discern  changes in a condition. Both large magnitude and change catch officials’ attention. Second, a focusing event – a disaster, crisis, personal experience, or powerful symbol – draws attention to some conditions more than to others. But such an event has only transient effects unless accompanied by a firmer indication of a problem, by a preexisting perception, or by a combination with other similar events. Third, officials learn about conditions through feedback about the operation of existing programs, either formal (e.g., routine monitoring of costs or program evaluation studies) or informal (e.g., streams of complaints flowing into congressional offices).

There is a difference between a condition and a problem. We put up with all kinds of conditions every day, and conditions do not rise to prominent  places on policy agendas. Conditions come to be defined as problems, and have a better chance of rising on the agenda, when we come to believe that we should do something to change them. People in and around government define conditions as problems in several ways. First, conditions that violate important values are transformed into problems. Second, conditions become problems by comparison with other countries or other relevant units. Third, classifying a condition into one category rather than another may define it as one kind of problem or another. The lack of public transportation for handicapped people, for instance, can be classified as a transportation problem or as civil rights problem, and the treatment of the subject is dramatically affected by the category.

Problems not only rise on governmental agendas, but they also fade from view. Why do they fade? First, government may address the problem, or fail to address it. In both cases, attention turns to something else, either because something has been done or people are frustrated by failure and refuse to invest ore of their time in a losing cause. Second, conditions that highlighted a problem may change – indicators drop instead of rise, or crises go away. Third, people may become accustomed to a condition or relabel a problem. Fourth, other items emerge and push the highly placed items aside. Finally, there may simply be inevitable cycles in attention; high growth rates level off, and fads come and go.

Problem recognition is critical to agenda setting. The chances of a given proposal or subject rising on an agenda are markedly enhanced if it is connected to an important problem. Some problems are seen as so pressing that they set agendas all by themselves. Once a particular problem is defined as pressing, whole classes or approaches are favored over others, and some alternatives are highlighted while others fall from view. So policy entrepreneurs invest considerable resources bringing their conception of problems to officials’ attention, and trying to convince them to see their problems their way. The recognition and definition of problems affect outcome significantly.

Politics

The second family of explanations for high and low agenda prominence is in the political stream. Independently of problem recognition or the development of policy proposals, political events flow along according to their own dynamics and their own rules. Participants perceive swings in national mood, elections bring new administration to power and new partisan or ideological distributions to Congress, and interest groups of various descriptions press (or fail to press) their demands on government.

Developments in this political sphere are powerful agenda setters. A new administration, for instance, changes agendas all over town as it highlights its conceptions of problems and its proposals, and makes attention to subjects that are not among its high priorities much less likely. A national mood that is perceived to be profoundly conservative dampens attention to costly new initiatives, while a more tolerant national mood would allow for greater spending. The opposition of a powerful phalanx of interest groups makes it difficult – not impossible, but difficult – to contemplate some initiatives.

Consensus is built into the political stream by bargaining more than by persuasion. When participants recognise problems or settle on certain proposals in the policy stream, they do so largely by persuasion. They marshal indicators and argue that certain conditions ought to be defined as problems, or they argue that their proposals meet such logical tests as technical feasibility or value acceptability. But in the political stream, participants build consensus by bargaining – trading provisions for support, adding elected officials to coalitions by giving them concessions that they demand, or compromising from ideal positions that will gain wider acceptance.

The combinations of national mood and elections is a more potent agenda setter than organized interests. Interest groups are often able to block consideration of proposals they do not prefer, or to adapt to an item already high on a governmental agenda by adding elements a bit more to their liking. They less often initiate considerations or set agendas on their own. And when organized interests come into conflict with the combination of national mood and elected politicians, the latter combination is likely to prevail, at least as far as setting an agenda is concerned.

Visible Participants

Third, we made a distinction between visible and hidden participants. The visible cluster of actors, those who receive considerable press and public attention, include the president and his high-level appointees, prominent members of Congress, the media and such elections-related actors as political parties and campaigners. The relatively hidden cluster includes academic specialists, career bureaucrats, and congressional staffers. We have discovered that the visible cluster affects the agenda and the hidden cluster affects the alternatives. So the chances of a subject rising on a governmental agenda are enhanced if that subject is pushed by participants in the visible cluster, and dampened of it is neglected by those participants. The administration – the president and his appointees – is a particularly powerful agenda setter, as are such prominent members of Congress as the party leaders and key committee chairs.

At least as far as agenda setting is concerned, elected officials and their appointees turn out to be more important than career civil servants or participants outside of government. To those who look for evidences of democracy at work, this is an encouraging result. These elected officials do not necessarily get their way in specifying the alternatives or implementing decisions, but they do affect agendas rather substantially. To describe the roles of various participants in agenda setting, a fairly straightforward top-down model, with elected officials at the top, comes surprisingly close to the truth.

– Kingdon, John W. (1984) Agendas, Alternatives and Public Policies. Harper Collins. pp. 206-208.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s